Overview
In early 2024 HAP approached our company with creating their first ever APP for patients. Build and version 1.0 launched in Fall of 2024.
Role: UX/UI Lead Designer
Timeframe: Jan 2023 - Sept 2023
Target Platform: iOS and Android
Design Process:
• Research | Personas | User Flow IA | User Journey's
• Wireframing
• Design System
• Interactive Prototype
The Challenge
9 months to accomplish the UX and business needs of the MVP for their subscribers:
• Hold their Benefits Cards Digitally
• View their Benefits Packages and Coverages
• View Claims
• Search for Hospitals/Providers
• Search for Pharmacies and Drugs
Key challenges Addressed:
• Reduced 250 total screens down to 150 by heuristic testing and user testing feedback.
Design Process
Research | Personas | Main IA Web Flow
User Testing
- Provided by BCBSM
Information Architecture – We focused on an intuitive 6 step process with a structure consumers could navigate easily from search and build to finance and delivery of vehicles.
Wireframing and Prototyping:
- Started with low-fidelity wireframes to map out key screens for the new search functionality.
Scalable Design System for Visual Design & Style Guide:
- Provided by BCBSM
NOTE: Due to company strict privacy laws and some HIPPA regulations with BCBSM:
All work that went into modifying and designing the app were created with the use of software through a virtual machine/desktop on their healthcare network and with their cloud software accounts. Therefore the wireframes, prototypes, user journey's and full IA flows we created for the design and development remain under restricted access.
Any questions? Contact Michael
*THIS PROTOTYPE is available upon request.
Download the APP (Just for show. You need an account.)
